ABOUT

It all started with childhood day-dreaming, in the land of fairy-tale and make-belief. It’s then and there that we learn to believe in magic, learn to believe in ourselves and fantasize about all that we want to become.

As we grow and change, so does the world around us. And now it’s up to us to still find and create that magic and those real-life fairytales to believe in.

We at Althea strive to create that sparkle every day, with every new collection. Our collections are created with an idea of a confident, strong, kind-hearted and brave woman in mind. Our muse is a modern woman who is not afraid of the ever-changing world, a woman who welcomes the new adventures and enjoys conquering those high mountaintops. We believe in the magic of fashion, that a beautiful dress or a flattering pair of pants can turn a dull day into a fairytale.

Founded in 1995 in Tallinn, Althea has been designing collections with a respect for traditional methods, using trusted techniques, high quality fabrics and much valued craftsmanship. All fabrics used in the collections have a Oeko-Tex Standard 100 qualification. This means that textiles used are tested for harmful substances and are resourced from environmentally friendly production facilities. Sustainability, unprecedented quality and attention to the smallest detail is at the heart of our brand philosophy.

Our collections are designed and produced locally in Estonia. We believe in traditions and sustainability as well as appreciating local craftsmanship. The clothes are inspired by a concept of empowering women, by timeless style and wearer-friendliness. Our goal is to make You feel comfortable, confident and happy in Your everyday life by creating collections where modern feminine style and a strong personality meets with comfort.

Let’s make magic a reality, let’s make way for a brave, confident and loving today and a fairytale-like future.

During the period 28.10.2014-30.04.2015 European Regional Development Fund was co-financing Althea’s Trademark Registration project which received support from the innovation voucher Enterprise Estonia (EAS) support measure.

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